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Frida Giannini was talented and full of enthusiasm, as a result she quickly become a globally recognized internationally renowned high fashion brands designer.
Frida was born in Rome in 1972. She was studying fashion design at the Rome's Fashion Academy, worked as an apprentice in a small clothing company later. In 1997, she joined Fendi as a clothing designer. After three seasons in the design of clothing, Frida became a Fendi's leather goods designer.
In September 2002, Frida and joined Gucci as Handbag Design Director. Two years later, she was promoted to an unprecedented creative director of accessories, responsible for bags, shoes, luggage, small leather goods, scarves, fine jewelry, gifts, watches, and eyewear and other products. During her tenure, Frida makes the Gucci's accessories to be a new life for her unique self-confidence and determination.
She reinterpreted the classic elements of Gucci in the past (such as "Flora" scarf patterns and knight image), which inject fresh vitality in the ancient tradition and bring a new image of sexy fashion.
In March 2005, Frida was appointed creative director of Gucci women's clothing, also covers all the accessories products. In January 2006, she began to take over the men's series, in the last Frida became the sole creative director of Gucci brand. Frida will be fresh ideas and fresh perspective with her pleasant on the Gucci interpretation of the perfect combination of traditional style, winning the world's hot pursuit of fashionable people. At the same time, her design won the favor of Hollywood appeared in the Avenue of Stars on the red carpet.
Frida approach to life dedicated the same as to the work. All of her designs are all flashing her humor, wisdom and refined aesthetic sensibility. She has a soft spot for Raphael sofa, in the 20th century fifties, but also to appreciate David Bowie • New Wave album cover.
Frida frequent travel experiences constantly expanding her creative inspiration and cultural experience, while the colorful life even more that she understands the needs of the modern Gucci woman. When she pursued a successful career ,she will never forget to share friends and family joy and intimacy. She has found an excellent balance between work and life.Thanks to the Roman sunshine life, Frida has a warm, upbeat personality, called a perfect reflection of the Italian lifestyle.
