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Recently, Gucci announced the conclusion of cooperation between European Equestrian Masters, becoming the title sponsor of GUCCI MASTERS. This is the first time for the brand make cooperation with the prestigious international equestrian steeplechase in Paris,and held during the annual event of Paris Horse Show.
GUCCI MASTERS is sponsored by Gucci which is the first equestrian events for gucci in 20 years. The event succeeded in bringing from Florence, with the value of the brand history, status and culture to combine the modern style.
Gucci creative director Frida Giannini said: "when I was a child I has been keen on riding. To participate in one that could be so won my heart, and also closely linked to Gucci's ancient history, is really gratifying."
GUCCI MASTERS will be held on 10-13 December 2009 debuted in Paris . This unparalleled equestrian event was plande by the legendary Nelson Pessoa, Brazil jockey planning.The world-class equestrian elite will gather at the Paris-Nord Villepinte the Parc des Expositions,and they will a show extraordinary accomplishments in the four-day event.
This prestigious event lasted four days,and held a total of 23 events, including the Rolex IJRC the top ten finalists,the cross-country steeplechase, the first time in Paris. The event highlight will be December 13 (Sunday ) at the Gucci Grand Prix. In the event of four days, Gucci will set up temporary shop in the venue to display limited edition scarf, boots and blankets, so that the audience can enjoy shopping at the break.
